|Pocket Book Edition, 1952.|
"This is a crackling, high-powered novel about Clint Lorimer, a smart and ruthless operator who had every qualification for success as a public relations expert except for a small, deeply-buried shred of self-respect. And about Anne Tremaine, an advertising agency expert who was successfully Clint's partner, mistress and boss. And about Harvey Holt Ames, an amiable nitwit who inherited a company he didn't know how to run until he got the build-up. And about Peggy Devon, a reporter who couldn't help loving a phony.
The Build-Up Boys is fiction but it has a solid basis in fact. It will tell you how the Public Relations business can operate and what it can do to itself and its clients."
I just love the scintillating pulp cover. And just maybe I'll learn a thing or two...on how to be brazen and ruthless, or how to not fall in love with a phony.
This is what the PR business is really about, folks.